If you’ve spent time wrestling with SEO tools lately, you might’ve come across this mysterious new thing: llms.txt. It sounds techy (because it is), and it’s being hyped as a cheat sheet for AI bots like ChatGPT, Claude or Gemini. But let’s get one thing out of the way up top: No AI actually uses…

In the battle of SEO tools, there’s one truth most digital marketers eventually learn: bigger doesn’t always mean better—it means different. The showdown between Ahrefs and SEMrush isn’t a feature shootout. It’s a philosophy clash. So, which one wins? Here’s the short answer:Ahrefs is a laser-focused SEO weapon, built for purists and backlink obsessives. SEMrush?…